Privacy Policy


The purpose of processing personal data is to use it to fulfill a consumer contract that the seller concludes with the buyer to create an order in this online store. At the same time, this consumer contract is the legal basis for the processing of the buyer's personal data. The provision of personal data to the buyer is a contractual requirement that is necessary to conclude the contract. The provision of personal data is a prerequisite for the purchase in the seller's e-shop. If the Buyer fails to provide all the required personal data to the Seller, this may result in the conclusion of the Purchase Contract.

When processing personal data, the seller proceeds in the sense of the protection of personal data and only processes the personal data necessary to conclude a consumer contract.

The seller processes the ordinary personal data of the buyer.
Buyer's personal data is kept in the vendor's information system for 10 years.
The buyer has the right and the possibility to update the personal data in online mode on the website of the e-shop, in the customer section, after logging in or in another form (by e-mail, in writing).

Personal data may be provided to third parties for the purpose of performing the consumer contract - delivery companies (couriers) and companies that process accounting documents.

Buyer's personal information is not published.

The Seller may provide the Customer's personal data (to the extent: e-mail address) of Heureka Shopping Ltd., solely for the purposes of the "Customer Certified" program, to obtain feedback from the Buyer in connection with the purchase made in the Seller's e-shop.

The Buyer has the right to obtain from the Seller a confirmation that the Buyer's personal data are processed in the Seller's e-shop. The buyer has the right to access such data and also the purpose for which it is processed, what data categories are being processed, to whom the personal data is provided, how long personal data is kept, whether there is automated individual decision making, including profiling.

The first provision of the above personal information to the buyer is free of charge. Repeated provision of personal data requested by the buyer will be charged as an administrative fee of 5 €.

The buyer may require the seller to correct or complete incomplete personal data relating to the buyer. Buyer may request the deletion of his / her personal data or restrictions on the processing of such data. The buyer may also object to the processing of personal data.

The processing of personal data by the buyer is also necessary for archiving purposes (to comply with the seller's obligation under the law, for example, keeping the accounting documents for 10 years). If the buyer requests the deletion of personal data processed in connection with the sales contract, his / her request may be rejected.

The Buyer has the right for the Seller to restrict the processing of his / her personal data if the Buyer objects to the accuracy of personal data during the period allowing the Seller to verify the accuracy of personal data. The buyer has the right to obtain personal data concerning him which he has provided to the seller in a structured, commonly used and machine readable format. The buyer has the right to transfer this personal data to another operator if technically possible. The buyer has the right to object if his personal data is processed for direct marketing purposes. It may also object if its personal data are processed for the legitimate interest of the seller. Buyers may suspect that their personal data is being processed improperly may submit a personal data protection request to the Data Protection Office. The above privacy information also applies to pre-contractual relationships (i.e., sign-up in an e-shop for future purchase or, for example, requesting a demand, bid, or information about the seller's goods and services). In order to ensure the proper functioning of the e-shop, the seller may store small data files on the buyer's device - cookies, through which the e-shop can store activity and settings data for a certain time (eg login name, language, font size, etc.). The Seller's e-shop uses cookies to remember the buyer's user settings and for the necessary e-shop functionality, or for marketing purposes. The buyer may delete all cookies stored on his device and, if necessary, set the browser on his device to prevent them from being stored. In this case, the buyer will probably have to manually adjust some settings when they visit the online store again, and some online store services or features may not work.